you can sell items made with Unity without going through the Unity Asset Store. The Unity Asset Store is simply Unity's marketplace that allows developers to buy and sell assets, projects, and tools. However, it is not required to use the Asset Store to sell your Unity-based creations.
There are a few options for selling Unity-made items outside of the Asset Store:
- You can build a game or app with Unity and publish it directly to app stores like the Google Play Store, Apple App Store, etc. The normal app store fees and policies would apply, but no Unity Asset Store fees.
- You can sell Unity-based 3D assets, environments, scripts, plugins, etc. on other 3D asset marketplaces like TurboSquid, CGTrader, Sketchfab, etc. These have their own seller terms and commissions.
- You can sell Unity-made digital products on your own website or e-commerce platform, setting your own prices and getting 100% of revenue minus any transaction fees.
- For physical products made with Unity, you can manufacture and sell them through regular online/retail channels.
So in summary, the Unity Asset Store is purely optional. You have the full freedom to sell Unity-based items through other stores and marketplaces subject to their terms and fees. Unity does not force any exclusivity for selling Unity-made products.
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